- To hedge against lock-in with <BRAND>’s
- Better AI / machine learning tools
- Better data analytics services / capabilities
- Better FaaS (Function as a Service)/ container capabilities
- Driven by a customer
- Influence from internal investor / board member’s perception of the new provider
- Team members advocated for the new provider’s platform
- Specific service is substantially cheaper on the new provider
- Access to enterprise clients
- For a specific mobile and web application development platform (such as Firebase)
- Better mobile backend services
- New provider is innovative in an area key to our startup
- Better user interface / platform design
- Seamless integration from an onboarding/sandbox phase to production
- Availability of reference solutions
- Better continuous developer tools and delivery / continuous integration (CI / CD) tools
- Integrated developer environment
- End-to-end diagnostics and debugging tools
- Ease of managing permissions
- Open sourced technologies
- Flexible customization options